Military Marketeers
Posted By Russ Emerson on November 5, 2003 at 11:52 am
Donald Sensing over at One Hand Clapping posts an unclassified Army memo from the Director of the Army Staff:
From: Lovelace, James J LTG DAS
Sent: Saturday, November 01, 2003 12:37 PM
Subject: Army Theme…message
All – the Army theme is “Our Army at War — Relevant and Ready”.
[et cetera, et cetera….]
“Relevant and Ready”???
Excuse me? Since when did the Army require a theme developed by a load of marketing weenies? How much was paid to the consultants that came up with that? This ex-Sergeant thinks the taxpayers need a refund on that miserable piece of tripe.
And why do I have visions of a Dilbert-in-uniform’s Pointy-Haired-Commander running through my head?
I have an idea for a theme. Try this on for size:
“The U.S. Army – Kicking Ass and Taking Names Since 1775.”
Works for me.
What else could they be – Irrelevant and Unready?
The US Army: Freedom Ambassadors, from the Ground Up!
Yours is infinitely better, and it didn’t cost the taxpayers one damned dime.
Themes!? Themes, for the got-damned Army.
Whole thing went to hell in a handbasket when they issued everyone the black beret and gave my poor Rangers that fairy-looking diarrhea colored thing.
Sigh. Well, from what I’ve seen, at least the NCOs and the kids with bayonets don’t worry much about what the Army’s “theme” is…they still know what makes the grass grow.
[Shudder…]
Psst! Come on over here, where cain’t too many folks hear us. The Army has a THEME. Ooohhh, don’t that just git your heart to hammering? A theme, that’s what we’ve been missing. Pardon me, but if they were going…
I’m with Parkway on this one. Yours is much more ready and much more relevant!